
Our Mission
Reinventing Beauty, Elevating Care
One product at a time, we want our consumers to experience categories with a new and fresh outlook. The quality of our products are of utmost importance to us. We want our consumers to feel confident whilst also educating them on the need for skincare and the solutions we offer. Our final goal is for our consumers feel a sense of loyalty towards us and for them to keep coming back for more!
Our Vision
Our vision is to make our consumers view categories differently and make them experience unique products. The goal is to offer a different perspective in an already cluttered market, and making consumers realise the need for products and make them readily available in the market. We want to be independently identifiable as an innovative brand.

Bold Ideas
Redefining categories with unique and refreshing ideas

Unique Experiences
Offering standout products in a cluttered market

Distinct Identity
Building recognition as a truly innovative brand

Meeting Needs
We help consumers discover and access the products that truly matter

House of Brands

Color Fx
Visit SiteColor Fx is a US-based brand offering premium eyeliners, kajals, and nail products.